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MTV Chi was a spin-off network from MTV targeted at young Chinese Americans, which ran from 2005 to 2007, as part of its MTV World division.[1][2] The network featured various styles of music such as Mando pop, Canto pop and Chinese American hip hop.[3] It broadcast in English and featured a mix of original programming with the best of MTV's International programming.
 | |
| Programming | |
|---|---|
| Picture format | 480i SDTV |
| Ownership | |
| Owner | Viacom International |
| History | |
| Launched | December 6, 2005 |
| Closed | April 30, 2007 |
| Links | |
| Website | www.mtvchi.com |
It launched on December 6, 2005, from MTV's studios in New York City. MTV Chi aimed to show the world what Asian American pop culture is all about, with music videos imported from Taiwan, Hong Kong and China as well as original programming showcasing up-and-coming artists in the United States and around the world. Jin's music video "Learn Chinese" was the first video ever to be played on MTV Chi.
On February 15, 2007, MTV Networks announced that MTV Chi would be shutting down. It ceased broadcasting on April 30, 2007.[2]
VJs
edit- Gregory Woo
- Angel Tang
- Simon Yin
- Xiao Wang
Shows on MTV Chi
edit- Artist Profile
- Canton-In Chart
- Classic Chi
- J-K Music Non Stop
- Live From...
- Mandarin Top 20
- Maximum Chi
- MTV Chi News
- Music Wire News
- Top 10 Chi Countdown
- Untapped Chi
- WA KOW!
MTV Chi Rocks!
editMTV Chi Rocks was the first concert celebrating young Chinese Americans held in San Gabriel, CA on September 23. The concert featured the hottest names in Asian American music including Frequency5, Vienna Teng, Siris, Burning Tree Project, Kaila Yu, Adrienne Lau, Putnam Hall, and Far East Movement. Headlining the blowout event was Jin the Emcee and hip hop group Jeff and Machi.
See also
editReferences
edit- ^ Jang, Daniel Y. (January 2006). "How MTV and Other Corporations Are Challenging Asian America: An Examination of the Business Perspective on Asian American Identity". Asian American Policy Review. 15: 49–56 – via EBSCOHost.
- ^ a b Woyke, Elizabeth (April 30, 2007). "Asian American Rockers, Help Is on the Way". BusinessWeek. Retrieved June 21, 2024 – via EBSCOHost.
- ^ Riddell, Robert (December 7, 2005). "MTV bows Chi channel in U.S." Daily Variety. Vol. 289, no. 48. p. 29. Retrieved June 21, 2024 – via EBSCOHost.