KMRX (96.1 FM, "Big 96.1") is a classic hits music formatted radio station located and licensed in El Dorado, Arkansas and serves North Louisiana and South Arkansas. The station is owned and operated by Noalmark Broadcasting Corporation.

KMRX
Broadcast area
Frequency96.1 MHz
BrandingBig 96.1 FM
Programming
Language(s)English
FormatClassic hits
Ownership
OwnerNoalmark Broadcasting Corporation
KAGL, KDMS, KELD, KELD-FM, KIXB, KLBQ, KMLK, KVMA, KVMZ
History
First air date
May 12, 1984; 40 years ago (1984-05-12)
Former call signs
  • KIXK (1986–1991)
  • KBLT (1991–1993)
  • KBYB (1993–2001)
  • KXZX (2000–2004)
Technical information[1]
Licensing authority
FCC
Facility ID35010
ClassC1
ERP100,000 watts
HAAT136 meters (446 feet)
Transmitter coordinates
33°16′16″N 92°39′17″W / 33.27111°N 92.65472°W / 33.27111; -92.65472
Links
Public license information
WebcastListen Live
Websitewww.accessarkla.com

The station was assigned the KMRX call letters by the Federal Communications Commission on July 5, 2004.[2]

When its call letters were KXZX, the station originally had a HAC format and was branded as "96X". When the call letters changed to KMRX, the station was rebranded as "Mix 96.1" and then "Power 96.1". The station aired The Kidd Kraddick Morning Show during this time. In 2017 when the station switched its format to classic hits and became "Big 96.1", the HAC format moved to KELD-FM which rebranded as "106.5 the Planet".

KMRX is managed by J.J. Cook. Operations Manager is J. Randal Harvey.

References

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  1. ^ "Facility Technical Data for KMRX". Licensing and Management System. Federal Communications Commission.
  2. ^ "Call Sign History". FCC Media Bureau CDBS Public Access Database.
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