Idényt (Danish: New Ideas) is a lifestyle magazine freely distributed to households. The magazine has been included in the Guinness Book of Records as the world's largest free magazine.[1] It has existed since 1978.

Idényt
CategoriesLifestyle magazine
FrequencyTen times per year
PublisherBenjamin Media
Founded1978; 46 years ago (1978)
CompanyBonnier Group
CountryDenmark
Based inFrederiksberg, Copenhagen
LanguageDanish
WebsiteIdenyt
ISSN1903-184X
OCLC1250190567

History and profile

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Idényt was established in 1978.[1] The founding publisher of the magazine is Kai Dige Bach A/S.[2] Bonnier Group acquired 50 % of its publisher,[3] the Benjamin Media, in 2002.[4] In 2009 Bonnier Group fully acquired both the publisher and the magazine.[5]

Previously Idényt was published on a quarterly basis.[2] Later its frequency was switched to ten times per year and the magazine has eight different versions.[1] It has its headquarters in Frederiksberg,[6] and offers articles about home and garden.[1] Gitte Højbjerg is the director of sales of the magazine.[4]

In 2001 Idényt had a circulation of 2,517,000 copies, making it the fifth largest special interest magazine worldwide.[2]

See also

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References

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  1. ^ a b c d "Idényt - Enfocus Switch testimonial". enfocus. Archived from the original on 2 April 2015. Retrieved 29 March 2015.
  2. ^ a b c "Top 50 Special Interest magazines worldwide (by circulation)" (PDF). Magazine Organization. Archived from the original (PDF) on 2 April 2015. Retrieved 28 March 2015.
  3. ^ "Vi i Villa Shows the Way for Homeowners". Bonnier Group. 8 July 2010. Retrieved 29 March 2015.
  4. ^ a b "Media Kit. idényt". Benjamin Media. Retrieved 29 March 2015.
  5. ^ "Company history". Bonnier Publications. Retrieved 12 April 2015.
  6. ^ Europa World Year. London; New York: Europa Publications. 2004. p. 1439. ISBN 978-1-85743-254-1.
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