Wikipedia

Draft:V Pappas

  • Comment: On behalf of the subject, I am submitting a draft article about V Pappas (also known as Vanessa Pappas; red-linked at 50 Most Influential (Bloomberg ranking) and mentioned in multiple other Wikipedia entries) as part of my work at Beutler Ink. Given my COI, which I've also disclosed on the Talk page, I will not publish the article to the main space and ask independent editors to review for accuracy, neutrality, and verifiability. For this project, the subject has provided feedback to ensure accuracy. I'm happy to address any questions or concerns that may arise during the review process. Thanks in advance. Inkian Jason (talk) 14:17, 29 June 2024 (UTC)
    • V Pappas
    Pappas in 2022
    Born
    Vanessa Pappas

    1978 or 1979 (age 44–45)[1]
    Darwin, Northern Territory, Australia
    Alma mater
    Board member of
    Children2

    V Pappas (also known as Vanessa Pappas),[2] is an Australian-American businessperson who was the chief operating officer (COO) at TikTok. Pappas previously held executive positions at Next New Networks and YouTube, and has served on the board of directors of Simon & Schuster and the board of trustees of the Paley Center for Media.

    Early life and education

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    Pappas was born in Darwin, Northern Territory, and raised in Brisbane, Queensland.[3] They lived in Australia until the age of twenty. Their father is Greek.[4] After receiving their first computer at approximately age 10–12, Pappas realized the potential for online communities and began learning basic coding in high school.[5][6] They earned Master of Arts degrees in media from the University of Queensland and The New School,[7] graduating from the latter in 2007.[8]

    Career

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    Early in their career, Pappas was the director of entertainment programming for Next New Networks, starting in 2007. The company was acquired by YouTube in 2011. Pappas became YouTube's first head of audience development, and later the global head of creative insights.[6][9] They also created the YouTube Creator Playbook,[10][11] described as a blueprint for how to be successful on YouTube.[6] Pappas was with YouTube for approximately eight years;[12] their division has been credited for popularizing the term "creator"[1] and making the site a destination for both influencers and advertisers.[4][13]

    Pappas was recruited to run TikTok in the U.S. in 2018 and worked at the platform for approximately five years.[14] They first joined the parent company ByteDance as a strategic advisor,[9] and became TikTok's general manager for the U.S. one month later.[12] In July 2019, Pappas was promoted to the role of general manager for North America, Australia, and New Zealand.[12] Pappas was appointed TikTok's interim global head in August 2020, taking over the lead role at the company after U.S. President Donald Trump had issued an executive order to ban TikTok.[1] Pappas was a vocal opponent against the threat of the ban.[15][16] In 2021, Pappas was appointed chief operating officer (COO),[17] a role Pappas held until they stepped down in 2023.[2][18] During their tenure, Pappas was seen as a public face for TikTok in the U.S.,[2] and represented the company at a U.S. Senate hearing in late 2022.[9][19] They also helped launch TikTok's Content Advisory Council and Creator Diversity Collective to address issues related to online safety and diversity, respectively.[20][21] Under their leadership, TikTok saw significant growth; in September 2021, Pappas announced that TikTok had surpassed 1 billion active users, becoming the fastest social media platform to reach this milestone.[4][12] Pappas continued to advise TikTok after resigning from the role of COO.[22]

    Board service and recognition

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    Pappas was included in Bloomberg's 50 Most Influential list in 2021,[23][24] as well as Vogue Australia's list of 21 "Australian women who defined 2021".[25] They were also named Digital Executive of the Year by Adweek in 2021,[12] and included in Fortune's 2022 list of the most powerful women.[26] Pappas was included in Los Angeles Business Journal's LA500 list in 2022 and 2023,[27][28] and ranked second on Fast Company's Queer 50 list of "LGBTQ women and nonbinary innovators in business and tech".[29]

    Pappas has served on the board of directors of Simon & Schuster,[30][31] as well as the board of trustees of the Paley Center for Media.[32][33]

    Personal life

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    Pappas identifies as "being both a woman and non-binary".[18] They came out as non-binary in 2023,[9] and use the pronouns they/them and she/her.[34] Pappas is pansexual and has two children.[6][18]

    After leaving Australia, Pappas lived in London for four years, then moved to the U.S. They lived in New York City while working at YouTube, and relocated to Los Angeles to work for TikTok.[4]

    See also

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    References

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    1. ^ a b c Isaac, Mike; Lorenz, Taylor (September 11, 2020). "The Woman Taking Over TikTok at the Toughest Time". The New York Times.
    2. ^ a b c Fung, Brian (June 22, 2023). "Top TikTok exec and public face of company in US is stepping down". CNN.
    3. ^ "TikTok chief operating officer V Pappas steps down after five years". The Guardian. June 22, 2023.
    4. ^ a b c d DiTrolio, Megan (August 11, 2020). "The Reigning Queen of TikTok". Marie Claire.
    5. ^ Sier, Jessica (March 24, 2023). "TikTok's COO is an Aussie success story (who happens to be non-binary)". Australian Financial Review.
    6. ^ a b c d Radloff, Jessica (November 22, 2021). "How TikTok COO Vanessa Pappas Manages One of the Most Influential Jobs in the World". Glamour.
    7. ^ Spangler, Todd (August 4, 2020). "TikTok North America GM Says the App Doesn't Operate in China, but That Doesn't Change Anything About Its U.S.-Mandated Sale". Variety.
    8. ^ "Vanessa Pappas". The New School.
    9. ^ a b c d Hatmaker, Tayor (June 22, 2023). "TikTok's COO is leaving their role at the company". TechCrunch.
    10. ^ Yurieff, Kaya (January 4, 2021). "She was promoted just in time to lead TikTok through a 'Category 5 storm'". CNN.
    11. ^ Leskin, Paige (September 23, 2020). "Under Vanessa Pappas, TikTok could go from political nightmare to a powerhouse focused on investing in creators". Business Insider.
    12. ^ a b c d e Cohen, David (October 24, 2021). "How TikTok's Vanessa Pappas Pushed the Platform Not Just to Survive, but to Thrive". Adweek.
    13. ^ Wells, Georgia. "TikTok's New Boss Takes Over a Very Hot Seat". The Wall Street Journal. She helped turn it into a destination for influencers and other creative people, which made it a friendlier place for advertisers. She leaned heavily on data as well as hearing from creators themselves, former colleagues say.
    14. ^ "TikTok COO Pappas quits after five years in the role". Reuters. June 22, 2023.
    15. ^ "TikTok: US general manager Pappas says app 'here for the long run'". BBC News. August 1, 2020.
    16. ^ Banjo, Shelly (August 21, 2020). "TikTok's U.S. Chief Says Video Site Will Stay Despite Trump Ban". Bloomberg.com.
    17. ^ Spangler, Todd (April 30, 2021). "TikTok Names New CEO and Chief Operating Officer". Variety.
    18. ^ a b c Lavietes, Matt (February 7, 2023). "TikTok executive comes out as nonbinary". NBC News.
    19. ^ Fung, Brian (September 14, 2022). "TikTok won't commit to stopping US data flows to China". CNN.
    20. ^ Cohen, David (March 18, 2020). "TikTok Introduces Its Content Advisory Council". Adweek.
    21. ^ Cohen, David (June 25, 2020). "TikTok Forms Creator Diversity Collective". Adweek.
    22. ^ Barinka, Alex; Palmeri, Christopher (June 22, 2023). "TikTok COO Pappas Steps Down". Bloomberg News – via Time.
    23. ^ Wagner, Kurt (December 1, 2021). "Vanessa Pappas, TikTok's Steady Hand". Bloomberg News.
    24. ^ "Two Greeks on the 'Bloomberg 50' – TikTok's Vanessa Pappas tops the list". Neos Kosmos. December 2, 2021.
    25. ^ "21 Australian women who defined 2021". Vogue Australia. December 15, 2021.
    26. ^ "Most Powerful Women: Vanessa Pappas". Fortune.
    27. ^ "LA500 2022: Vanessa Pappas". Los Angeles Business Journal. June 20, 2022.
    28. ^ "LA500 2023: Vanessa Pappas". Los Angeles Business Journal. June 5, 2023.
    29. ^ "Fast Company's 2023 Queer 50". Fast Company.
    30. ^ Goldsmith, Jill (December 7, 2023). "Kareem Daniel Resurfaces On Simon & Schuster Board, With Former TikTok COO V Pappas". Deadline Hollywood.
    31. ^ Harris, Elizabeth A. (December 7, 2023). "Simon & Schuster Board Comes From Books, Disney and TikTok". The New York Times. V Pappas, another board member, has experience in a different aspect of book selling: social media. Mx. Pappas was the chief operating officer at TikTok, which has become enormously important in the industry.
    32. ^ Goldsmith, Jill (May 29, 2024). "Paley Center Names WME's Christian Muirhead, Banijay Americas' Ben Samek To LA Board; AMC Networks' Kristin Dolan New Trustee". Deadline Hollywood.
    33. ^ "Board of Trustees". Paley Center for Media. 11 July 2023.
    34. ^ Perry, Sophie (February 7, 2023). "TikTok COO comes out as non-binary with powerful message of 'celebrating difference'". PinkNews.
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    Category:Living people Category:American LGBT businesspeople Category:American non-binary people Category:American pansexual people Category:American people of Greek descent Category:Australian emigrants to the United States Category:Australian LGBT businesspeople Category:Australian non-binary people Category:Australian pansexual people Category:Australian people of Greek descent Category:ByteDance people Category:Non-binary pansexual people Category:People from Darwin, Northern Territory Category:The New School alumni Category:University of Queensland alumni

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