Diply was a social news website published by the parent company GoViral which was based in London, Ontario,[1][2] New York City[3] and Toronto. It once ranked among the top-100 most popular websites in the world[2][4] and the top-20 websites in Canada.[4] In April 2019, it was among the top 5000 most popular websites in Canada, and top 22000 in the world.[5]

Diply
Screenshot
OwnerGoViral Inc.
Created byTaylor Ablitt, Dean Elkholy, Gary Manning
URLdiply.com
CommercialYes
Launched2013; 11 years ago (2013)

History

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Diply was founded in 2013 by Taylor Ablitt (CEO), Dean Elkholy, and Gary Manning.[2]

In September 2016, Diply hired Kirstine Stewart as chief strategy officer.[6][7][8] She left the company in late 2017. By 2016, Diply was also the fourteenth top website in Canada and 70th globally. The site averaged more than 20 million views per day by 2017. [9]

In August 2018, Diply laid off 40 employees at its London, Toronto and New York offices.[10]

In October 2018, another 35 employees were laid off.[11]

As of 2021, Diply's Toronto office was shuttered.

References

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  1. ^ Dubinski, Kate (2014-11-14). "The downtown you don't know — but should". The London Free Press. Retrieved 2017-11-22.
  2. ^ a b c Yu, Roger (2015-11-26). "Diply to invest more in 'value-added' content as traffic surges". USA Today. Retrieved 2017-11-22.
  3. ^ LoCastro, Marc (2017-05-03). "Diply Expands U.S. Direct Sales Team with Three Hires". Business Wire (Press release). Retrieved 2018-09-24.
  4. ^ a b "Diply.com Traffic, Demographics and Competitors". Alexa.com. Archived from the original on 2018-01-19. Retrieved 2017-11-22.
  5. ^ "Diply.com Traffic, Demographics and Competitors". Alexa.com. Archived from the original on 2019-04-13. Retrieved 2019-04-26.
  6. ^ Craig, Sean (2016-09-20). "Former Twitter Inc VP Kirstine Stewart joins London, Ont.-based lifestyle site Diply". Financial Post. Retrieved 2017-11-22.
  7. ^ Bradshaw, James (2016-09-20). "Kirstine Stewart joins content website Diply". The Globe and Mail. Retrieved 2017-11-22.
  8. ^ De Bono, Norman (2016-09-20). "Big name in online media joins Diply.com". The London Free Press. Retrieved 2017-12-14.
  9. ^ De Bono, Norman (2020-07-25). "Inside the rise, fall and recovery of London tech firm Diply". The London Free Press. Retrieved 2024-04-17.
  10. ^ "Layoffs at media company Diply blamed on changes at Facebook". CBC News. Retrieved 2018-11-13.
  11. ^ "More layoffs at London media company, Diply". CBC News. Retrieved 2018-11-13.
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